Data Analysis: Spreadsheets (Case Study)

This is the presentation for the case study I completed as the capstone of my Google Data Analytics certificate program. This project required me to analyze data and formulate marketing recommendations for Cyclistic, a fictitious Chicago-based bike-share program, with the objective of converting casual users into members. This case study involved summarizing the business task, preparing and evaluating data, processing data, analyzing data, sharing my findings through visualizations, and helping stakeholders take action. I used Microsoft Excel for this project, including built-in tools such as formulas, functions, PivotTables, and Consolidate.